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Set jetters

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The number of people traveling to movie locations is on the rise. According to figures fom the Annals of Tourism Research, locations featured in successful movies see visits increase by more than half. Take New Zealand (above). After being cast as Middle Earth in Peter Jackson's epic Lord of the Rings movies, tourism rocketed. And other locations are seeing similar traffic. Rather amusingly, tourists heading for these famous locations are now being dubbed 'set jetters'.

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This year, for example, tourist offices are expecting big spikes on the backs of movies like Into the Wild for Alaska (above, and bottom), The Darjeeling Limited for Rajasthan, India (below), Atonement for Dunkerque, France, and In Bruges for the Belgian city.

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Around five million fans in the US alone choose holiday destinations based on movie locations, a fact that has led to a huge increase in the number of companies offering customized tours. In fact, the US Department of Commerce is spending millions on a campaign called 'You've seen the movie, now visit the set', which launches soon.

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Clearly, if you're in the tourist industry, the trick is to make sure your destination gets seen in a favorable light. Most moveigoers probably won't be jetting to Edinburgh, inspired by heroin-chic Trainspotting, or to London after gory zombie flick 28 Days Later. But, even if you're not a huge fans of hobbits, there's no doubting the vast landscapes of the LOTR trilogy whet a lot of people's appetities for remote New Zealand. A fact its tourist industry is no doubt extremely thankful for.

For more set-jetting ideas, check out Been-Seen's Movie Atlas and our article about famous movie locations. RM

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