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Wraptop

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The ubiquity of the once avante-garde Mac makes it so very hard to be and “think different” these days. Increasingly omnipresent across the US, Apple computer ownership, let’s face it, makes its owners as unique as a tattoo does. Yet, for distraught Mac users who still crave to distance themselves in some way from the technogeek masses, solutions remain. Like Nido.

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Buenos Aires-based Nido designs hand-made fabric laptop covers for the distinguished MacBook owner (or PC, if you must) who simply refuses to blend in with the crowd. The perfect accessory for a Mac, whose vaunted genius of its marketing is based on consumerism as an expression of individualism.

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Stylish, colorful and not that much higher in price than the neoprene Incase sleeves that homogeneously glove every Mac, Nido wraptops should appease IT fashionistas looking to stay ahead of the pack. Well, at least until it catches up.

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Headed by Julieta Racket, Nido’s laptop covers are available for US $50 at the Buenos Aires boutiques DAM and Coucou. For those who don’t typically frequent the Palermo district boutiques, the covers are also available at Etsy, an online marketplace for handmade items.

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So does owning a Nido laptop cover, or others like them on the market, actually make anybody different? Regardless, if looking different can be understood as being different than, what does it really matter?

AER

Images courtesy of Nido

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