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The me, me, me phenomenon

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Photo booths have been all around us since this ingenious Jewish immigrant from Siberia, in the mid 1920s, had the idea to use human narcissism to make his fortune. From then on, people from all over the world have glorified the machine. Even artists like André Breton and Andy Warhol have studied this blooming phenomenon.

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But nowadays, we have digital cameras and it's easy to keep records of good moments, places, trips etc… So why are these photo booths still so famous? The Lakeside Lounge Bar in NYC and an interactive public art project by Raul Vincent Enriquez (Chashama, 112 West 44th Street) have managed to reveal what makes instant photographs so particular and appreciated.

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If you go to the Chashama Gallery before April 26, you can take part in the art installation called I in the Sky. A picture of you will be redirected instantly onto a giant Times Square screen. And the result is it works; people seem to like the idea of being part of Times Square advertisement mess, being the instant New York Crossroads Star. Again: 'In the future everyone will be famous for fifteen minutes.' (Andy Warhol) BB

Images: (center and bottom) I in the Sky; (top) Joe Holmes

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