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Designer Peace

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Add Mumbai to the list of places too dangerous to visit. Appease terror’s desire and stay away. Believe all the hype and empower the terrorists who don’t want you there. Or, as jewelry designer Superfertile advocates, dare to challenge the hateful few and explore, discover and connect.

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Like the residents of other infamous destinations such as Baghdad, Beirut and Bogotá, Mumbaikars are now left to mourn, rebuild and struggle with the stench of negativity that terrorism connotes. One of the less horrible results of the recent Mumbai terrorist attacks is that the city is immediately thrust into a negative light in the global psyche, overshadowing its beauty, people and culture.

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A problem that jewelry designer Superfertile highlights with their Tourism collection. Handcrafted in India, Tourism primarily features symbols of women, children, music, wildlife and landscapes largely ignored by the West. Elaborate metal necklaces, earrings and breastplates inspired by such nations as Afghanistan, Colombia, Haiti and Iraq, among others.

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Tourism “is dedicated to the suffering of countries affected by terror or war…SUPERFERTILE want to show the rest of the world these forgotten countries (listed as the most dangerous places to visit) and reveal them in a positive light,” attests the company website.

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Inspired by Superfertile’s Creative Director Kali Arulpragasam’s own personal experience of not being able to visit Sri Lanka due to the South Asian island nation’s decades-old civil war, Tourism serves not only as a reminder not to underestimate the places one can travel to, but also is a social message that one can travel with — for a price. The gold and silver items cost about the same as a roundtrip international plane ticket.

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Available worldwide via their website and also at Kabiri and Selfridges in London, Tourism is one of several socially-conscious Superfertile collections. Others include the impressive Endangered Species line, and its most recent, Hunger, dedicated to creating awareness of the current global food crisis.

AER

All images courtesy of Superfertile

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